What is a Shotgun Audit?

A free 45-minute Zoom call where Alex McInnes looks at the marketing challenges pissing you off most,attribution, funnels, messaging, channels,and gives you honest, bespoke insights and a clear direction forward.

Who is the Shotgun Audit for?

Founder-led resorts, retreats, colivings, boutique hotels, and niche travel experience businesses who want simple, repeatable marketing that feels like them.

How much does the Shotgun Audit cost?

It's completely free. No pitch, no pressure. Just a genuinely useful 45-minute conversation about your marketing.

Why do resort, retreat, and coliving founders need a marketing audit?

Most founders built their marketing reactively,a bit of Instagram here, some OTA listings there, maybe a newsletter they post to when they remember. Nothing was designed, it just accumulated. The result is a system that's exhausting, inconsistent, and impossible to diagnose when it stops working. An audit gives you a snapshot of what you actually have vs what you think you have, and identifies where the real leak is. Usually it's not what they expect.

What is the ideal marketing strategy for a resort, retreat, or coliving founder?

Small, closed-loop, and repeatable. One primary channel where your ideal client actually lives. One clear message,what you do, who it's for, and what changes for them. One conversion path,a single, frictionless route from interested to booked. A simple follow-up system so revenue isn't lost in the silence after the first touchpoint. And a lightweight feedback loop so you know what's working. The goal is a system you can run in a few hours a week that doesn't require you to become a full-time marketer. Consistency beats sophistication every time at this scale.

Human, repeatable marketing for resort, retreat & coliving founders

You can describe your ideal guest perfectly. None of it's on your website.

You built something specific, for a specific kind of person, with a specific reason to choose you over the next twelve options. Your marketing says paradise, community, experience. So does everyone else's within a hundred kilometre radius. The gap between what you've made and the guests who'd genuinely love it is almost never a product problem.

You get interest but not bookings.

People click your Instagram, browse your website, ask questions, and disappear. You're not sure if it's your pricing, your messaging, your booking process, or something else entirely. You just know the gap exists and it's costing you.

Some months you're full. Some months you're scrambling.

You can't predict revenue or plan ahead because your marketing is reactive, not strategic. You're doing a mix of posts, maybe some ads, maybe some partnerships. But nothing feels like a system. It feels like guessing.

None of it feels like you.

You've tried the templates and the tactics. But what you put out there doesn't capture the energy of your actual business. The one your clients rave about after the fact. The gap between the real thing and the digital version is getting under your skin.

Alex McInnes on a Himalayan summit in Nepal, thumbs up

The Shotgun Audit

My shotgun audit is like marketing therapy

A free 45-min call where you can tell me what is pissing you off, what you want to smash to bits, and what you want to change first.

You talk. I listen.

The first 10 minutes are yours. What's causing the most grief? What have you tried that didn't work? What feels like a closed road right now? Your attribution is off, your funnel is leaking, nothing feels systematic. Feel free to vent. I'm a great listener!

We clarify together.

I'll ask a few pointed questions and we'll start finding the skeletons in the closet. A healthy back and forth helps me to get right under the hood and diagnose the problem.

I give you a clear direction forward.

Most founders leave the call energized and with a feeling of renewed purpose. You'll know what's working, what's leaking, and what to fix first.

What happens after the call?

A video walkthrough, within 48 hours

A 5 to 7 minute Loom of what I think is working well, what needs fixing, and what to tackle first.

A written summary you can act on

The key observations and next steps in plain language, ready to use straight away.

No pressure. None.

This isn't a sales pitch in disguise. If working together makes sense, I'll mention it. If you're better off doing it yourself or with someone else, I'll tell you that too.

Book a Free Shotgun Audit

Who this is for

I can help you if you are a...

Stays: Colivings, Resorts & Boutique Hotels

You sell nights, and you fight the same two enemies: OTA commissions and the off season. Your best guests came from word of mouth you can't replicate, your website says community or paradise like everyone else's, and every season starts from zero. Whether you run a coliving, a resort, a boutique hotel, or an agrotourism stay, let's build the engine that fills beds directly and keeps the relationship with you, not the platform.

Experiences: Retreats, Wellness & Travel Operators

You sell something that changes people: a retreat, a cold plunge and breathwork session, a sober travel trip, an adventure. The experience earns raving reviews, and bookings still arrive in a panic spike six weeks out, with discounts to fill the last spots. Filling a calendar or a cohort is a system, not a scramble, and it starts well before launch week.

What clients say

Honest words from
real business owners.

Alex has a unique gift. The ability to engage anyone right where they are. He possesses both the ability to listen carefully and to speak eloquently with intent. His shotgun audit was great. It was eye-opening to see things from an outside perspective.

Diego Berjano Gerke, Founder of WiFi Tribe and Shotgun Audit client

Diego Berjano GerkeFounder, WiFi Tribe

I was pretty naive when it came to running a business, but Alex was so encouraging during the audit. I hired him and since then he has helped me generate over 90K in revenue for my sober travel company.

Ryan Lee, Founder of Capsule Adventures and Shotgun Audit client

Ryan LeeFounder, Capsule Adventures

Alex has a unique gift, the ability to engage anyone right where they are. He possesses both the ability to listen carefully and to speak eloquently with intent. He always comes to the table with new ideas and has been an integral part of our success. Our coliving launches would not have gone nearly as smooth without him.

Fabio and Jules, Co-founders of Casa Basilico Coliving

Fabio & JulesCo-founders, Casa Basilico Coliving

If your goal is to increase occupancy, Alex gives you the tools to succeed. I didn't just want to run ads and walk away. I wanted a strategy that gave me the tools to target my ideal clients and build a buzz around what we are doing.

Patrick Campbell, Founder of The Contrast Garden, cold plunge and sauna wellness operator in Kuala Lumpur

Patrick CampbellFounder, The Contrast Garden

Marketing for Aperanti had taken a back seat for quite a while with our business. When you run a coliving you literally do everything, so having Alex guide me through a simple process was really great.

Sara Zanardelli, Founder of Aperanti Agrotourism, Cyprus

Sara ZanardelliFounder, Aperanti Agrotourism

I just love the way Alex communicates. He is an incredibly passionate marketer with a bunch of different skills that mean he can help you with so many different parts of your business.

Piyachai Teo, Founder of LuxeSpa, Malaysia's first Wim Hof Breathwork Instructor

Piyachai TeoFounder, LuxeSpa

Building and scaling an app is tough. Any developer will tell you that. However, the gains I have made since I partnered with Alex have been unreal. Strategically, he thinks on a different level, and I know he has customized everything to my business specifically.

Joe DiVittorio, Founder of BCC Text & Cup Tracker, Andes & Alps client

Joe DiVittorioFounder, BCC Text & Cup Tracker

I needed a partner to stand beside me. He is blunt and forthright, but in the best possible way, exactly what I needed at a critical time.

Heidi FryeFounder, UpWords Inc.

I have needed Alex's expertise on a few occasions. We were having issues with our launch system and he simplified the process and saved us a tonne on ad spend. He is also a great writer and created fantastic case studies that point directly to my ideal clients.

Nancy LevinAuthor & Coach

Alex McInnes, founder of Andes & Alps,marketing consultant for resort, retreat, coliving, and boutique hotel founders

Hi, I'm Alex

I've never liked what most people call marketing.

Fifteen years living and working across four continents, in and out of colivings, hostels, retreats, and founder communities before the word digital nomad had a Wikipedia page. I don't do this anymore, which is exactly why I can look at your website and tell you in the first two minutes whether a guest who's comparing ten properties would feel like they belong.

I keep a small roster of clients so I can actually be in their corner. I'm not going to spend 45 minutes on a call with you and then hand you a PDF and disappear. I listen. I dig. I get inside the business until I can see it the way you do. Then I build the thing that reflects that in the digital world.

I work with founders in resorts, retreats, colivings, boutique hotels, and niche travel and wellness experiences. Post-revenue, real guests, marketing that's become a bottleneck. If that's you, we'll probably get on.

Make
Your
Marketing
Small.